Nigerian pop star, David Adeleke (Davido) says fellow pop star Zlatan Ibile is now the hottest artist in Africa.
Davido said this in a post he shared on Instagram this morning showing when he was putting a necklace worth 40 thousand dollars on the neck of the indigenous rapper. This event took place in a show in Dubai last night.
The ”risky” crooner recalled the first time he brought Zlatan to Dubai and how nobody knew him. ”Now he is the hottest ARTIST IN AFRICA!!!!! Love u bro!!”, he said.
The Big Question
Now, the question is, among all the raving musicians in Nigeria, is Zlatan really hotter than them? What is really the yardstick Davido used to arrive at this conclusion?
The two yardsticks, we believe an artist can use to claim the hottest artist is the kind of awards he has earned in recent times, the kind of shows he has headlined and the kind of sold-out concert the artist has had.
The Industry aside Davido’s perspective
Looking at the industry today, the top Nigerian pop stars have held one concert or the other both within the country and outside. Many of them have and would headline one international show or the other.
For instance, Wizkid sold out the O2 arena in London twice, Burna Boy did the same thing in London and in France.
In 2019 Headies, which happened to be the country most prestigious award, Teni and Burna Boy were the biggest winners. The same duo was the biggest winner at MTV EMA and Sound City MVP awards.
Besides that, Burna Boy alongside Jidenna and Kwesta are headlining the Africa Unite Concert which would take place in South Africa this month.
Apart from Nigerian artist doing big things, artists from other Africa countries are also crossing boundaries with their sounds.
For instance, in 2019 Black Entertainment (BET) award, Sarkodie of Ghana won the ‘Best International Flow’ award which was the first time such an award category featured in the ceremony.
Besides that, Shatta Wale of Ghana featured in the most talked-about album, Beyonce’s ‘The Lion King: The Gift’ alongside other artists like Wizkid, Burna Boy, Yemi Alade, Tiwa Savage and Tekno.
In the case of Zlatan, he has only graced other artists big stages this year. Though he was the biggest winner in AFRIMA, as far as the music business in Nigeria is concern, the 24 years old rapper is still solidifying himself.