Donjazzy signs another artist to make up for Tiwa Savage’s departure

Mavin records boss Donjazzy is on a race to put his label back together after his top artists left. Reekado Banks, Tiwa Savage, Iyanya all left the record label unannouced. A source close to the record label said that Di’ja and other artist have also left.

Mavin records unveil a new artist on May 31, 2019. his stage name is Crayon.

Crayon is part of Baby Fresh Blowtime Entertainment and he is now on a joint deal with Mavin records. Donjazzy said a lot of wonderful things about Baby Fresh/Crayon during a press release about his signing. 

The newest Mavin artist, Crayon grew up in Iba, Lagos, he was discovered by Baby Fresh while working to build his music career and they are now business partners.

“He’s called Crayon because his work is so colourful: it channels Fela, Drake, Justin Bieber, Bryson Tiller, Wizkid and Davido in a way that feels completely current and fresh. I was on the lookout for a new artist to take Afrobeats somewhere newer and bigger, and that’s what I found in him,” Baby Fresh said.

“We are pleased to announce our new imprint deal with Baby Fresh’s Blowtime Entertainment as we unveil our new artist, Crayon. Baby Fresh has always been part of the Mavin family and we look forward to what is shaping up to be a remarkable stage of his amazing career. Crayon is an exceptional songwriter and recording artist who comes with a lot of diversity in his music and I am sure that we will attain great things together,” said Don Jazzy, Mavin’s founder and President.

“Crayon is a bundle of talent and creating this imprint with Baby Fresh is part of our objective to deliver dynamic growth for our artists. Our ambition is to help talent achieve their musical and entrepreneurial goals with our infrastructure, unique experience and diverse team. This kind of collaboration is vital for the growth of our industry,” said Mavin’s COO, Tega Oghenejobo.

“I want to put my community on the map. I’ll be the first artist to really break out of Iba, and that means a lot to me. When I started making music I was just a kid. I’m crazy excited to share my music and be part of this moment when Afrobeats is going global,” Crayon said.

https://www.youtube.com/watch?v=-tGAJY4R6uc

Mavin records need to add more talented artist to its roster, therefore they scrambled to find a talented artist to sign as soon as possible. The key reason is that they need to start making money as soon as possible. When Tiwa Savage left, her departure caused Mavin Records to go into financial distress.

“I was not ready but yet all is in order” Donjazzy said about sudden Tiwa Savage’s sudden departure from the company. He has since signed 2 notable artists, Heisrema and Crayon.

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I was not ready but yet all is in order.

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